Marketing Automation in ecommerce is no longer just like a customer advisor in an offline store, whose main task is to listen and observe customers, talk to them and propose appropriate products.
The modern Marketing Automation platform enables conducting digital marketing activities from a single place, regardless of whether it is collecting data about users, preparing intelligent AI recommendations, mass mailing sending or launching a Facebook campaign. The need to use and integrate several different tools is a thing of the past. Now you have all in one.
Analyze website traffic, transactions and user profiles to build connections between them, predict shopping behavior and create personalized product recommendations. Recommend products based on the behavior of other customers with a similar profile.
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A key to successful communication is to view the experience through the eyes of customer in order to know which channel to use and when to reach him.
Imagine this situation: while at work, user receives an email from you with information about a discount on a product, he added to the favourites list recently. He visits your website on a laptop and adds the product to the cart. Returning from work, he opens the mobile app of your e-store, returns to the cart and makes a purchase. He goes to the mall and, passing by your stationary store, gets a mobile push notification that his order is ready for pickup. After returning home in his mailbox, a ‘thank you for purchase’ and asking for an opinion email awaits him. So, user goes back to your e-store and all recommended products displayed on the website are complementary to the product he just purchased. And this is the goal of Marketing Automation - to provide solutions that integrate all channels.
